Search for a scalable craft operating model
At Craft, Apparel and Furnishings NE (CAFNE), we are pursuing an operating model that has the following characteristics:
- Significantly lower labour costs due to the use of spare in-home labour (in contrast to full-time factory labour)
- This in-home production combined with some simple but effective finishing processes that meet quality and safety standards of domestic markets
- End-product that competes on price in a mass market. Examples: simple apparel (petticoats, shirts, salwars), mass craft (not high-end designer, think ganesha idols sold in big bazaar)
- Internet-based distribution as a way to reach the buyers of these products cheaper than traditional distribution models.
Give Madhukar Chowdhary (madhukar(dot)choudhary(at)ifmrtrust.co.in) a shout if you know of examples that meet these criteria.












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